Dr Ozone is a creative expression of a much wider mission: encouraging people to think differently about oral health, prevention and the daily care of the mouth.
The character sits within the world of The Dental Shaman. My clinical experience provides the foundation, The Dental Shaman carries the wider philosophy, and Dr Ozone uses visual storytelling to make the message difficult to ignore.
Why make oral health memorable?
After decades in dentistry, my work increasingly moved beyond the management of a clinic and towards teaching, writing and sharing the philosophy more widely. When I sold Mortiboys Dental Spa, it marked a transition rather than an ending. I wanted to take the ideas I had developed through practice and communicate them in new ways.
Dr Ozone is one of those ways.
Prevention, ritual and innovation
The wider Dental Shaman movement encourages integration between modern dentistry and broader wellness awareness. Prevention is central to that vision, as is the idea of reframing oral hygiene as a daily ritual of care rather than simply a task to complete.
That philosophy also informs the Dental Shaman Waterflosser, which incorporates a patented ozone-generating system designed to support gum health and biofilm management.
A character with a purpose
Dr Ozone allows serious oral-health themes to be explored through a bolder creative identity. The campaign can talk about plaque, biofilm, forgotten spaces, water and prevention in a way that is visual, memorable and accessible.
It does not replace professional dental care, and neither does The Dental Shaman philosophy. The intention is to enrich the conversation around dentistry and help people become more engaged with prevention and long-term oral wellbeing.
Explore the Dr Ozone campaign, discover The Dental Shaman, or read My Story.
— Marc Mortiboys, Founder of The Dental Shaman